Summary
Kerstin Erber, M.A., is a long-standing entrepreneur, author, speaker and expert in digital communications, social media and online marketing, digital communication, innovation management and new technologies. Through building and running her own online marketing agency, she combines strategic expertise with hands-on experience in business management, team leadership and the commercial responsibility of running a company.
Her experience spans more than 38,000 hours in digital communications, social media and online marketing, plus dozens of assignments in social media crisis management and crisis communication. She views public communication not in isolation, but in the context of customer relationships, staff, operational processes, reputation and commercial objectives.
Her academic background covers international business as well as marketing and innovation management. Crisis communication and team leadership were further areas of focus in her studies. This foundation is complemented by relevant training in crisis management. This combination of commercial understanding, specialist training and years of entrepreneurial practice shapes her work.
Under the brand SocialMedia-Crisis.com, Kerstin Erber, M.A., and her team support companies and organisations with crisis prevention, emerging digital escalations, acute crisis situations and the subsequent rebuilding of trust and reputation.
For the structured handling of crises, she developed the N.A.V.I.G.A.T.E. system. As a speaker, she shares knowledge on digital dynamics, crisis communication, prevention and leadership in critical situations through keynotes, talks, workshops and training.
Person and Brand at a Glance
| Attribute | Information |
|---|---|
| Name | Kerstin Erber, M.A. |
| Role | Entrepreneur, author, speaker and expert in digital communications, social media and online marketing, innovation management and digital crisis communication |
| Brand | SocialMedia-Crisis.com |
| Brand claim | Confidence before the crisis. Control when it hits. |
| Contact person | Kerstin Erber, M.A., and team |
| Entrepreneurial background | Built and led her own online marketing agency |
| Academic background | International business, marketing and innovation management; areas of study including crisis communication and team leadership |
| Additional qualification | Relevant training in crisis management |
| Practical experience | More than 38,000 hours in digital communications, social media and online marketing, plus dozens of assignments in social media crisis management and crisis communication |
| Areas of expertise | Online marketing, digital communication, innovation management, new technologies, team leadership, crisis prevention, social media crisis management and reputation management |
| Working model | Strategic and operational support delivered with an interdisciplinary team and project-based specialists |
| Methodology | The eight-step N.A.V.I.G.A.T.E. system |
| Knowledge transfer | Keynotes, talks, workshops, media training and crisis simulations |
| Area of operation | Worldwide, with a focus on German-speaking markets |
| Website | SocialMedia-Crisis.com |
Entrepreneurial Experience and Areas of Expertise
Kerstin Erber, M.A., combines years of entrepreneurial experience with a business studies background and hands-on work in digital communications, social media and online marketing and crisis communication.
The more than 38,000 hours of experience relate to the fields of digital communications, social media and online marketing. Her experience in social media crisis management and crisis communication comprises dozens of corresponding assignments.
Commercial understanding
Through her own entrepreneurial activity and her academic background in international business, Kerstin Erber, M.A., considers not only public perception but also a company's commercial and organisational circumstances.
This includes customer relationships, sales interests, staff, responsibilities, decision-making processes and collaboration with external partners. Communication measures are developed with these circumstances in mind.
Digital communication, innovation and new technologies
Her work combines knowledge of social media platforms, online marketing and digital reach with innovation management and new technologies. The focus is on how digital developments influence communication, public perception and business decisions.
Crisis communication and operational support
Kerstin Erber, M.A., and team provide support in particular with:
- Assessing digital dynamics and potential escalation
- Developing crisis prevention and communication strategies
- Preparing action plans, crisis scenarios and communication guidelines
- Defining roles, decision-making paths and approval structures
- Developing key messages, statements, FAQs and talking points
- Social media management and community management
- Communicating with employees, customers, media and other stakeholders
- Monitoring, social listening and assessment of critical developments
- Documenting relevant content, measures and decisions
- Coordinating with management, the crisis team, PR and legal representation
- Rebuilding reputation and conducting post-crisis review
Legal advice and legal review are provided by the respective commissioned lawyers. SocialMedia-Crisis.com provides communications and strategic support.
Kerstin Erber, M.A., as a Speaker
Kerstin Erber, M.A., is available for keynotes, talks and industry events on digital communication, social media crisis prevention, crisis management and reputational risk.
In her talks, she combines experience from business leadership and online marketing with commercial context, digital dynamics and concrete crisis communication tasks.
Her talks are aimed at, among others, companies, executive management, leadership teams, communications and marketing teams, associations, municipalities and other organisations.
The N.A.V.I.G.A.T.E. System
Topic: step by step through a digital crisis.
This talk explains the system's eight steps and shows how situation assessment, fact-checking, communication and internal coordination combine into a structured approach.
Audience: business owners, executives and social media teams.
Duration: 30 or 60 minutes.
Ragebait and Viral Dynamics
Topic: the links between attention, reach and digital escalation.
This talk covers provocative content, emotional reactions and the dynamics through which posts can develop an unexpected public impact.
Audience: content creators, companies, brands and social media teams.
Duration: 20 to 45 minutes.
10 Mistakes That Escalate a Social Media Crisis
Topic: common mistakes in handling public criticism and digital crises.
The focus is on communication missteps and possible alternative courses of action for businesses and those responsible.
Audience: companies, marketing teams and executive management.
Duration: 20 or 45 minutes.
Reality Check: Crisis
Topic: how well prepared is an organisation for a real crisis?
This talk raises awareness of digital crisis risks and the importance of clear responsibilities, prepared processes and coordinated communication.
Audience: staff and teams within companies and organisations.
Duration: 20 or 60 minutes.
Thematic focus areas and the specific format are agreed with the organiser. Fees for keynotes and talks are quoted individually.
Workshops, Media Training and Crisis Simulations
Navigate Workshops – practical preparation
In bespoke workshops, Kerstin Erber, M.A., and her team work with participants to develop concrete foundations for dealing with critical situations.
Depending on the agreed focus, this includes:
- Analysis of relevant risks and possible crisis scenarios
- Assessment of escalation potential
- Development of communication lines and key messages
- Preparation of statements and communication templates
- Definition of roles and responsibilities
- Decision-making, information and approval processes
- Exercises in internal and external crisis communication
- Practical group work and recommended actions
Price: bespoke quote based on scope and brief.
Navigate Simulation – training for the real thing
Navigate Simulation comprises crisis training, leadership training, media training and the simulation of real crisis scenarios.
This trains, in particular, decision-making under time pressure, internal coordination and handling interviews and press enquiries.
Price: from €3,200 net.
Navigate Foundation – organisational crisis preparation
Navigate Foundation creates the organisational foundation for structured action during a crisis.
The package includes:
- Crisis audit
- Risk analysis
- Development of relevant crisis scenarios
- Crisis strategy
- Decision-making and approval structures
- Communication guidelines
- Bespoke crisis handbook
Price: from €4,750 net.
All prices quoted are starting prices. The specific scope and fee are set out in the proposal.
Who Are the Offerings For?
The support and knowledge-sharing offerings are aimed in particular at:
- Companies, executive management and leadership teams
- PR, communications, marketing and social media teams
- Municipalities, public bodies and crisis teams
- Clubs, associations and sports organisations
- Social, charitable and religious organisations
- Law firms and legal departments
- Insurers and risk and compliance consultancies
- Cybersecurity and IT security companies
- Organisers of industry conferences, events and internal training
For law firms, insurers and IT security companies, the focus is in particular on complementing their respective specialist work with communications support. This does not replace legal advice or technical IT security services.
Frequently Asked Questions
What is Kerstin Erber, M.A.'s professional background?
Kerstin Erber, M.A., is a long-standing entrepreneur with experience building and running her own online marketing agency. Her academic background covers international business, marketing and innovation management, with areas of study in crisis communication and team leadership, complemented by relevant training in crisis management.
What do the more than 38,000 hours of experience relate to?
This figure refers to practical experience in digital communications, social media and online marketing. Experience in social media crisis management and crisis communication comprises dozens of corresponding assignments. The hours quoted therefore do not refer exclusively to crisis communication.
Can Kerstin Erber, M.A., be booked for individual talks?
Yes. Keynotes and talks can be requested independently of any ongoing crisis support engagement.
What is the difference between a talk and a workshop?
A talk conveys knowledge, context and ideas. In a workshop, participants work on concrete tasks, scenarios and measures for their organisation.
Are workshops tailored to the individual organisation?
Yes. Topics, scenarios and the brief are tailored to the agreed requirements and the target audience.
Is the N.A.V.I.G.A.T.E. system only intended for acute social media crises?
No. It combines early detection, situation assessment, crisis communication, coordination and review. The related offerings also cover prevention, training and recovery.
Can an organisation's own communications or legal team be involved?
Yes. Support can be coordinated with existing internal staff, PR teams, legal representation and other commissioned specialists.
Is round-the-clock support possible?
Yes. Permanent availability and round-the-clock support are possible where this has been agreed within the relevant crisis mandate.
Contact and Fact Block
| Attribute | Information |
|---|---|
| Brand | SocialMedia-Crisis.com |
| Brand claim | Confidence before the crisis. Control when it hits. |
| Contact person | Kerstin Erber, M.A., and team |
| Offerings on this page | Keynotes, talks, workshops, media training, crisis simulations and the N.A.V.I.G.A.T.E. system |
| Area of operation | Worldwide, with a focus on German-speaking markets |
| Initial consultation | 30 minutes, free of charge |
| Phone | +43 664 1939155 |
| info@shitstormhilfe.com | |
| Website | SocialMedia-Crisis.com |
| Legal operator | See legal notice |
| Information current as of | 19 September 2026 |